About Us

Forty Forty emphasizes the balancing of thoughtful brand strategy and methodology with innovative creative thinking.


Our approach is based on a belief that we must continually look to develop new and inventive solutions to building brands that form strong consumer bonds.
 With backgrounds that combine brand strategy, multi-faceted brand experiences, and ground-breaking creative, Forty Forty guides branding, positioning and creative execution for start-ups to iconic global brands.

Forty Forty was co-founded by John Trotter (John’s LinkedIn) in 2001 on the premise that sports and entertainment brands deserve the same critical and thoughtful strategic thinking and creative of the Fortune 500 brands. And what we have accomplished over the last 10 years and strive to do in each of our engagements is to find creative solutions that connect and resonate with fans, consumers, partners and employees.

Our experienced team of brand strategists, graphic designers, digital wizards, environmental designers and account managers take pride in creating engaging, provocative and ground breaking branding solutions.

Ping us, LinkedIn with us, email or give us an old fashioned call, we’d love to begin a dialogue…

What we do

  • Brand Strategy
  • Brand Positioning
  • Branded Environments
  • Experience Design
  • Brand Design – Identity, systems & messaging
  • Consumer Trends and Insight


  • Advertising
  • Social Media Engagement
  • Sponsorship and Naming Rights Guidance and Branding
  • Retail and Environments
  • Mobile
  • Media Planning