About

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About Us

Our passion is for projects at the intersection of culture, design, and sports, and our multi-disciplinary team has the right expertise for each project to elevate our client’s stories and services. And we believe in one team, partnering closely with our clients to bring their brands to life.

Our Approach

Our process starts with analysis, careful listening and targeted strategy to determine the best solutions for our partners. We marry that with world-class design to produce distinct, hard-hitting creative that shines but also works. We’re proud that many of our clients have been with us for several years—they are friends and partners who benefit from our collaborative, roll up the sleeves approach.

What We Do

Strategy

  • Research + Insight
  • Brand Architecture
  • Positioning
  • Brand Manifesto

Creative

  • Naming
  • Brand Identity
  • Messaging
  • Seasonal Visual Language
  • Brand Campaigns
  • Advertising
  • Print Collateral

Experience

  • Digital Experience
  • Retail
  • Event Engagement
  • Environmental Design
  • Wayfinding

Activation

  • Message Platform
  • Social Content Plan
  • Asset Development
  • Guidelines + Templates
  • Training

MEET 4040

John’s Bio

john

John Trotter, Founder

With over 20 years of building all types of Brand Experiences from 3-dimensional spaces to online experiences to advertising and brand building, John is that rare designer that combines the ability to lead strategic thinking and award winning creative. And for the last 18 years, John has been doing just that, finding creative solutions that connect and resonate.

John launched Forty Forty in 2002 with the goal of transforming sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. While leading Forty Forty, John worked on adiverse range of brands with an emphasis on sports and entertainment properties. Highlights include The Washington Nationals Baseball Team, The Washington Capitals Hockey Team, NASCAR, The NFL Players Association, The Gap, MTV, Spike TV, Keen Footwear, Citizens Bank, and The Philadelphia Phillies.

Prior to launching Forty Forty, John was the Senior Design Director at Landor Associates in San Francisco in the Environmental Design Practice. John began his career as a Senior Creative in Nike’s in-house Image Design Department.

John holds a BAin Political Science and Art from Occidental College in Los Angeles and a BFAin Environmental Design from The Art Center College Of Design in Pasadena.

Mary’s Bio

mary

Mary Tesluk, Creative Director

Mary recently joined 4040 in January of 2019 as a partner and creative director. Mary’s role is to oversee 4040’s creative work and bring her vast experience in building brands to our work with in and out of the sports space. Mary brings design expertise and strategic leadership to her work, creating engaging and intuitive customer experiences and brands for over twenty years. Mary built her passion for elegant, functional design at world-class firms such as Gensler, Pentagram, The Understanding Business, MetaDesign, and Condé Nast, and spent two years in the design studio of Takashimaya Retail Corp in Japan, designing retail experiences and product campaigns.

A proponent of design diversity, Mary has led projects ranging from large-scale branding programs, environmental graphics, food packaging to interactive programs. Her clients reflect this breadth—Charles Schwab, Bentley School, The Ocean Conservancy, Russell’s Reserve, and Mighty Leaf Tea are a few. Through all of her work, Mary bring analytical skills to determine the best solutions for the client and the user, creating a cohesive experience that is satisfying and memorable, and that reflects the client’s brand in the best possible way.
Mary will be leading the creative team with John in developing the visual languages.

Mary studied English Literature and Communications at Occidental College where she was a recipient of the International Richter Fellowship and she completed her graduate work in Graphic Design at The Art Center College of Design in Pasadena.

With over 20 years of building all types of Brand Experiences from 3-dimensional spaces to online experiences to advertising and brand building, John is that rare designer that combines the ability to lead strategic thinking and award winning creative. And for the last 18 years, John has been doing just that, finding creative solutions that connect and resonate.

John launched Forty Forty in 2002 with the goal of transforming sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. While leading Forty Forty, John worked on adiverse range of brands with an emphasis on sports and entertainment properties. Highlights include The Washington Nationals Baseball Team, The Washington Capitals Hockey Team, NASCAR, The NFL Players Association, The Gap, MTV, Spike TV, Keen Footwear, Citizens Bank, and The Philadelphia Phillies.

Prior to launching Forty Forty, John was the Senior Design Director at Landor Associates in San Francisco in the Environmental Design Practice. John began his career as a Senior Creative in Nike’s in-house Image Design Department.

John holds a BAin Political Science and Art from Occidental College in Los Angeles and a BFAin Environmental Design from The Art Center College Of Design in Pasadena.

Mary recently joined 4040 in January of 2019 as a partner and creative director. Mary’s role is to oversee 4040’s creative work and bring her vast experience in building brands to our work with in and out of the sports space. Mary brings design expertise and strategic leadership to her work, creating engaging and intuitive customer experiences and brands for over twenty years. Mary built her passion for elegant, functional design at world-class firms such as Gensler, Pentagram, The Understanding Business, MetaDesign, and Condé Nast, and spent two years in the design studio of Takashimaya Retail Corp in Japan, designing retail experiences and product campaigns.

A proponent of design diversity, Mary has led projects ranging from large-scale branding programs, environmental graphics, food packaging to interactive programs. Her clients reflect this breadth—Charles Schwab, Bentley School, The Ocean Conservancy, Russell’s Reserve, and Mighty Leaf Tea are a few. Through all of her work, Mary bring analytical skills to determine the best solutions for the client and the user, creating a cohesive experience that is satisfying and memorable, and that reflects the client’s brand in the best possible way.
Mary will be leading the creative team with John in developing the visual languages.

Mary studied English Literature and Communications at Occidental College where she was a recipient of the International Richter Fellowship and she completed her graduate work in Graphic Design at The Art Center College of Design in Pasadena.

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