About

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Forty Forty is a Bay Area based Strategic, Brand and Creative Agency.

About 4040

Founded in 2002, 4040 is a creative agency that is passionate about building, rejuvenating, and bringing brands to life. We specialize in finding creative solutions that connect and resonate with fans, consumers, partners and employees. While we have been fortunate to have done what we set out to do back in 2002; work across all sport categories and channels, some of the work we are most proud of lies outside of the sports and entertainment space and involve everything from start-ups to Fortune 500 brands.

Our Approach

While each of our engagements is unique in terms of scope and desired outcomes, so to is our approach towards your assignment. Led by experienced 4040 Partners, we assemble the best team for each project, enabling us to focus on providing our clients with the best talent to meet specific objectives.

What We Do

Strategy

  • Research & Insight
  • Brand Vision
  • Brand Values
  • Brand Positioning
  • Brand Manifesto
  • Brand Messaging
  • Seasonal Messaging
  • Naming

Brand Design

  • Brand Identity
  • Brand Visual language
  • Seasonal Visual language
  • Brand Guidelines
  • Brand Books

Experience

  • Digital/Web
  • Mobile
  • Retail
  • Pop-Up Shops
  • Vehicles
  • Environmental Design
  • Packaging

MEET 4040

John’s Bio

JOHN TROTTER, FOUNDER

With over 20 years of building all types of Brand Experiences from 3-dimensional spaces to online experiences to advertising and brand building, John is that rare designer that combines the ability to lead strategic thinking and award winning creative. And for the last 18 years, John has been doing just that, finding creative solutions that connect and resonate.

John launched Forty Forty in 2002 with the goal of transforming sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. While leading Forty Forty, John worked on adiverse range of brands with an emphasis on sports and entertainment properties. Highlights include The Washington Nationals Baseball Team, The Washington Capitals Hockey Team, NASCAR, The NFL Players Association, The Gap, MTV, Spike TV, Keen Footwear, Citizens Bank, and The Philadelphia Phillies.

Prior to launching Forty Forty, John was the Senior Design Director at Landor Associates in San Francisco in the Environmental Design Practice. John began his career as a Senior Creative in Nike’s in-house Image Design Department.

John holds a BAin Political Science and Art from Occidental College in Los Angeles and a BFAin Environmental Design from The Art Center College Of Design in Pasadena.

Mary’s Bio

MARY TESLUK, CREATIVE DIRECTOR

Mary recently joined 4040 in January of 2019 as a partner and creative director. Mary’s role is to oversee 4040’s creative work and bring her vast experience in building brands to our work with in and out of the sports space. Mary brings design expertise and strategic leadership to her work, creating engaging and intuitive customer experiences and brands for over twenty years. Mary built her passion for elegant, functional design at world-class firms such as Gensler, Pentagram, The Understanding Business, MetaDesign, and Condé Nast, and spent two years in the design studio of Takashimaya Retail Corp in Japan, designing retail experiences and product campaigns.

A proponent of design diversity, Mary has led projects ranging from large-scale branding programs, environmental graphics, food packaging to interactive programs. Her clients reflect this breadth—Charles Schwab, Bentley School, The Ocean Conservancy, Russell’s Reserve, and Mighty Leaf Tea are a few. Through all of her work, Mary bring analytical skills to determine the best solutions for the client and the user, creating a cohesive experience that is satisfying and memorable, and that reflects the client’s brand in the best possible way.
Mary will be leading the creative team with John in developing the visual languages.

Mary studied English Literature and Communications at Occidental College where she was a recipient of the International Richter Fellowship and she completed her graduate work in Graphic Design at The Art Center College of Design in Pasadena.

With over 20 years of building all types of Brand Experiences from 3-dimensional spaces to online experiences to advertising and brand building, John is that rare designer that combines the ability to lead strategic thinking and award winning creative. And for the last 18 years, John has been doing just that, finding creative solutions that connect and resonate.

John launched Forty Forty in 2002 with the goal of transforming sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. While leading Forty Forty, John worked on adiverse range of brands with an emphasis on sports and entertainment properties. Highlights include The Washington Nationals Baseball Team, The Washington Capitals Hockey Team, NASCAR, The NFL Players Association, The Gap, MTV, Spike TV, Keen Footwear, Citizens Bank, and The Philadelphia Phillies.

Prior to launching Forty Forty, John was the Senior Design Director at Landor Associates in San Francisco in the Environmental Design Practice. John began his career as a Senior Creative in Nike’s in-house Image Design Department.

John holds a BAin Political Science and Art from Occidental College in Los Angeles and a BFAin Environmental Design from The Art Center College Of Design in Pasadena.

Mary recently joined 4040 in January of 2019 as a partner and creative director. Mary’s role is to oversee 4040’s creative work and bring her vast experience in building brands to our work with in and out of the sports space. Mary brings design expertise and strategic leadership to her work, creating engaging and intuitive customer experiences and brands for over twenty years. Mary built her passion for elegant, functional design at world-class firms such as Gensler, Pentagram, The Understanding Business, MetaDesign, and Condé Nast, and spent two years in the design studio of Takashimaya Retail Corp in Japan, designing retail experiences and product campaigns.

A proponent of design diversity, Mary has led projects ranging from large-scale branding programs, environmental graphics, food packaging to interactive programs. Her clients reflect this breadth—Charles Schwab, Bentley School, The Ocean Conservancy, Russell’s Reserve, and Mighty Leaf Tea are a few. Through all of her work, Mary bring analytical skills to determine the best solutions for the client and the user, creating a cohesive experience that is satisfying and memorable, and that reflects the client’s brand in the best possible way.
Mary will be leading the creative team with John in developing the visual languages.

Mary studied English Literature and Communications at Occidental College where she was a recipient of the International Richter Fellowship and she completed her graduate work in Graphic Design at The Art Center College of Design in Pasadena.

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