EverBank, the largest bank headquartered in Jacksonville, Florida, and the nation’s top online bank, purchased the naming rights to Jacksonville Municipal Stadium in July 2010 in an effort to expand its presence in both Jacksonville and the rest of the country.
EverBank recognized that a cohesive brand presence was necessary in order to increase awareness and communicate relevance to a nationwide audience. The company turned to Forty Forty to create an effective way of reaching this audience without compromising the existing brand and corporate message.
Forty Forty established the importance of connecting the Jacksonville Jaguars to EverBank Field. Beginning with the primary identity, we designed a venue identity system that expands the EverBank corporate standards in order to continue to strengthen the equity of the existing brand.As an extension of the system, we included co-branded solutions to be used for city outreach, marketing collateral, in-venue signage and merchandise.