4040 Agency
BRAND STRATEGY DESIGN

Fanatics/Falcons

Fanatics Inc., recently took over the operational and merchandising of the on-site retail stores of most of the major sports leagues. A large part of this transition to Fanatics operated stores is the revitalization and re-imagining of these stadium stores. Forty Forty worked closely with both Fanatics and the Atlanta Falcons marketing departments to create an monument to the sport, team and the fans in the new Mercedes Benz Stadium in Atlanta.

Scope: Retail Design and Retail Visual Language

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