4040 Agency
BRAND STRATEGY DESIGN
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Fanatics/Saints

Fanatics Inc., recently took over the operational and merchandising of the on-site retail stores of most of the major sports leagues. A large part of this transition to Fanatics operated stores is the revitalization and re-imagining of these stadium stores. Forty Forty worked closely with both Fanatics and the Saints marketing departments to create an monument to the sport, team and the fans.

The goal was to immerse the fan in a black & gold interactive and immersive environment that celebrates the passion and commitment that the fans have to this team. We highlighted a number of “super fans” that center their lives around the Saints on Sundays in the fall and told their stories through static and visual storytelling.

Scope: Retail Design and Retail Visual Language

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