4040 Agency
BRAND STRATEGY DESIGN

KEEN Footwear

KEEN Footwear’s rise to the top of the outdoor category can be attributed to the combination of innovative product design, a commitment to giving back and a positioning that transcends the brand and redefines the category. 

Our multi-year engagement with KEEN began with the creation of their positioning, HybridLife, which is about creating new possibilities, playing in the outdoors and caring for the world around us. We have guided and evolved this positioning across all consumer impressions, from advertising to online, in packaging and more importantly as a larger concept that both embodies the KEEN brand values and has a unique resonance with consumers.

Whether it is through an aggressive social media campaign, new online advertising, or multi-platform HybridLife initiative, Forty Forty helped KEEN become a great example of a new type of brand- one that listens, engages and reacts to its consumers’ needs in a striking new way.

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