With it’s inaugural MLS season in 2017, MNUFC saw its ups and downs. Assembled under an extremely tight timeline, the team struggled a bit out of the gate, but by the end of the season, they affirmed that they belong in the MLS. At the same time the team was developing, the front office recognized the need to build a strong brand. Forty Forty was hired as the agency of record help the team promote soccer, the worlds game, and through it inspire and unite the Twin Cities community. Our solution was to highlight the diversity and tell the stories of the cornerstone fans, the ones that were there from the very beginning.