4040 Agency
BRAND STRATEGY DESIGN

NASCAR

In early 2014, NASCAR announced a new championship format that creates more exciting races, is more compelling to fans and ultimately creates additional value to NASCAR’s sponsors and partners. Forty Forty was asked to create the signature look for the Chase for the NASCAR Sprint Cup that included an identity system, an unique lexicon, and communication and advertising parameters. Our solution addressed the fans need for clarity and the sponsors need consistency across the Chase as it established a signature look that eventually was implemented across all three NASCAR series.

Subsequently, Forty Forty has become one of NASCAR’S brand and creative agencies working on a variety of initiatives including the Xfinity Series Visual Language.

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