The idea for Sellers Markets was conceived when a husband and wife teamed up to combine their passion for locally sourced, sustainably grown food with a rock-n-roll sensibility drawn from a previous career in the music industry.
The start-up’s founders asked Forty Forty to develop their idea into a full-fledged brand that communicated the message that sustainable and healthy food options don’t have to be boring, overpriced, or bland.
The brand’s expression of the message needed to be exciting enough to attract investors as well as have the ability to flourish and evolve in future locations. Forty Forty established the brand positioning ‘Beyond the Field’ to reflect the founders’ commitment to continuously seek ways to incorporate visionary practices into everything the brand does. The subsequently developed brand identity system strikes the right balance between smart messaging and a self-assured, alternative edge.