4040 Agency
BRAND STRATEGY DESIGN

Washington Nationals

Forty Forty was hired by the Nationals to develop a comprehensive strategic plan for re-positioning that encompasses initiatives across branding, marketing, advertising, sponsorship and sales to drive both long-term and short-term revenue growth.

Our initial challenge was to reposition and redesign the brand in a way that was simple, clear, and consistent and reflected the personalities and exciting play from some of the best young players in the game.

Our solution of “Natitude” did just that, it gave the Nationals an identity that helped to establish an emotional connection between the players, team, fans and and the DC community.

We provided strategic consultation and full creative development for all platforms and key partnership initiatives.

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