DC UNITED

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DC UNITED

D.C. United had both the Jersey and Naming RIghts sponsorship assets up for renewal and available for purchase for the first time. Wanting to use this opportunity to elevate the quality level and content of the sponsorship sales strategy, Forty Forty was engaged to develop the strategy and creative forthis initiative. It was critical that the sponsorship offerings be correctly positioned to meet both immediate short-term goals for sponsor participation. Once the strategic positioning was set, we developed a graphic language that was unique to sponsorship sales while appropriately connecting the language to the current D.C. United look. This graphic system was so impactful that it became the basis for future marketing communications.

What We Did

  • Sponsorship Strategy
  • Sponsorship Voice
  • Visual Language
  • Sponsorship Sales Collateral