Fanatics Inc., the global leader for licensed sports merchandise, recently took over the operational and merchandising of the on-site retail stores for all of the major sports leagues. A large part of this transition to Fanatics operated stores is the revitalization, rebranding and re-imagining of these stadium stores. Forty Forty worked closely withFanatics and the individual teams marketing departments to create these new retail experiences to the sport, team and the fans. Over the last couple of years, we have redesigned and revitalized the retail experience for NFL, MLB, MLS, NHL, NCAA and NASCAR retail stores.
“What the team at Fanatics/4040 created in The Sooner Shop is above and beyond anything we could have hoped for. I’m excited for our fans to see the transformation the space has undergone and experience first-hand this state-of-the-art retail store. We’re confident there’s nothing else quite like it in the country.” Joe Castiglione, OU vice president and athletics director.