FRESH HAPPY POP

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FRESH HAPPY POP

Forty Forty’s client set out to revolutionize the Soft Drinks and Beverage industry with a new, alternative product offering called Fresh Happy Beverage. The foundation for this new soft drink begins with a lemongrass base and builds on the extensive research that identify it as a superfruit with a host of health benefits and positive associations. Further developing and communicating these benefits and the overall proposition of the ‘evolution of the un-cola’, its marketing was targeting existing lemon and lime soda consumers. The brand and product’s launch at The Natural Products Expo East Trade Show opened doors to specialty markets throughout the West Coast.

What We Did

  • Brand Strategy
  • Positioning
  • Brand Book
  • Brand Manifesto
  • Funding Document
  • Brand Identity
  • Visual Language
  • Packaging
  • Advertising Concepts