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Our multi-year engagement with KEEN began with the creation of their positioning, HybridLife, which is about creating new possibilities, playing in the outdoors and caring for the world around us. We guided and evolved this positioning across all consumer impressions, from advertising to online and in packaging and, more importantly, as a larger concept that both embodies the KEEN brand values and has a unique resonance with consumers.

Forty Forty helped KEEN become a great example of a new type of brand—one that listens, engages and reacts to its consumers’ needs in a striking new way.

What We Did

  • Multi-year Agency of Record
  • Brand Strategy
  • Positioning
  • Web Design and Development
  • Packaging
  • Seasonal Initiatives
  • Marketing Collateral
  • Advertising
  • Retail Visual Design
  • Trade Show Booths