THE FUTURE IS HEAR is a $125M campaign supporting the San Diego Symphony, its facilities and its many diverse artistic and community programs – for all of San Diego to enjoy.
Building on The Symphony’s mission of changing lives through music and its steadfast belief that music belongs to all of us, The 4040 solution, THE FUTURE IS HEAR, is an optimistic call to action that celebrates the excitement, opportunity, and hope for a bright future for the entire San Diego community.
The campaign narrative and voice offers a genuinely heartfelt plea while celebrating the incredible gift these donors are making to their community.
The bold, simple identity is both arresting and memorable and the surrounding visual language is optimistic as well as flexible.
4040’s contributions included the campaign theme, voice and narrative, graphic design system, brochures, digital design, video and advertising.