Washington Nationals
NATITUDE
Defining the ethos of a team and fan base.
As part of a multi-year Agency of Record partnership, 4040 was asked to re-position the Washington Nationals. In order to have real impact for the team and drive short and long-term revenue growth, our work needed to address branding, marketing, advertising, sponsorship and sales initiatives. The opportunity was to re-express the brand – reflecting the talent and personalities of some of league's best young players – and do so clearly, simply and consistently.
"Natitude" does just that. This new mantra created an emotional and very real connection between the team, the players, the fans, and the entire DC community. 4040 created the concept for this hugely successful campaign and developed the creative execution cross all platforms and key partnership initiatives.
Like many of our campaign solutions, we delivered a campaign toolkit with all the necessary elements needed for creating thousands of applications across the organization and throughout the season, including score boards, game-day programs, social media campaigns, sponsorship programs, sale sheets and merchandise.
- What We Did
- Brand Strategy
- Brand Positioning
- Seasonal Campaign Concept
- Seasonal Campaign Visual Languages
- Advertising
- Marketing collateral
- Retail Design
- Sponsorship Sales Strategy and Design
- Annual Photoshoot Concept and Art Direction
- Seasonal Campaign Guidelines
