To build and evolve iconic, culturally relevant brands through design-led brand strategy, intentional collaboration, and bold creative that delivers business results.
We partner with visionary clients—from ambitious start-ups to Fortune 100 brands—to bring clarity to their vision, creativity to their challenges, and space for the next generation of diverse leadership.
We believe great design isn’t just how something looks—it’s how it works. Every brand, every experience, and every touchpoint should reflect both strategic insight and creative brilliance that creates emotional connection.
We don’t just make things beautiful—we make them meaningful. Our process begins with clear thinking, deep listening, and sharp strategy that drives impact.
Diversity makes our work stronger and our culture richer. We actively seek and support a wide range of voices, backgrounds, and perspectives across every project and team.
We move with intention. We set goals, measure outcomes, and make smart decisions fast. We own our wins and our misses, learning as we go.
We’re not a vendor—we’re a partner. We build trust with clients by being honest, empathetic, and deeply invested in their success.
CEO
Michelle brings management expertise and strategic leadership to her work, leading and developing engaging, intuitive experiences and brands. Michelle built her passion for sophisticated and functional design while working in-house at Fortune 100 Companies such as Williams-Sonoma, Pottery Barn, Mark & Graham, Bath and Body Works, Walmart, and Wayfair. A proponent of design diversity, Michelle’s mission is to create seamless and compelling brand experiences and to lead with a customer-centric, trend-savvy, and style-focused approach.
CEO
Michelle brings management expertise and strategic leadership to her work, leading and developing engaging, intuitive experiences and brands. Michelle built her passion for sophisticated and functional design while working in-house at Fortune 100 Companies such as Williams-Sonoma, Pottery Barn, Mark & Graham, Bath and Body Works, Walmart, and Wayfair. A proponent of design diversity, Michelle’s mission is to create seamless and compelling brand experiences and to lead with a customer-centric, trend-savvy, and style-focused approach.
Founder & Chief Creative Officer
John is that rare designer who combines the ability to lead strategic thinking and award-winning creative. For the last 23 years, John has been doing just that, finding innovative solutions that connect and resonate. John launched 4040 Agency in 2002 to transform sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. Before launching Forty Forty, John was a Senior Design Director at Landor Associates and a Senior Creative in Nike’s in-house Design Department.
Founder & Chief Creative Officer
John is that rare designer who combines the ability to lead strategic thinking and award-winning creative. For the last 23 years, John has been doing just that, finding innovative solutions that connect and resonate. John launched 4040 Agency in 2002 to transform sports, entertainment, consumer, and technology brands through building and creating memorable brand experiences. Before launching Forty Forty, John was a Senior Design Director at Landor Associates and a Senior Creative in Nike’s in-house Design Department.
We’re always happy to discuss a new project or collaboration. If you have something in mind or just want to say hello, drop us a line.