When Moana Hotel and Restaurant Group conceived their newest venture, Bay 13 Restaurant and Fish Market, they looked to 4040 to give the brand meaning and a voice. Located in Portland, Oregon’s Pearl District, Bay 13 boasts a modern aesthetic with a sustainable and progressive menu. The restaurant reinterprets its factory-room heritage by employing large expanses of open space with self-contained dining experiences interspersed throughout. It’s this industrial aesthetic that lends such a unique narrative to the Bay 13 story.
We helped to articulate the story by creating a brand that takes cues from the industrial and modern architecture of the restaurant and combines them with a message of sustainability. Our development of 13 inspired facts established a sustainable brand voice that propels Bay 13 towards a unique and meaningful dining experience.