Monumental Sports & Entertainment, owner of the NBA Washington Wizards and the NHL Washington Capitals, is also a major player in the global esports phenomenon. With a dynamic roster that includes Team Liquid, Wizards District Gaming and Caps Gaming, they are leading the way in this fast-growing world of esports.
So, when they unveiled plans to develop a 14,000 square foot esports facility adjacent to the Capital One Arena in Washington D.C. they asked 4040 to develop the name, identity and visual language for this innovative new esports hub.
The name, District E, proudly takes ownership of DC and establishes itself as the only place to go in DC for esports. The identity, with its confidence and stature also claims its place in DC. The tagline "Esports. Entertainment. Excitement." is both descriptive and an invitation to join the fun.
This facility includes a 150-person esports venue, food and beverage courts, as well as a private team practice facility with ‘streaming pods’ for each of the teams.
We developed a graphic look & feel system to guide the development of both the brand and the venue.