Minnesota United Football Club
Forever United
Creating fan relevance for a new MLS team in the Twin Cites.
With its inaugural MLS season in 2017, MNUFC saw its ups and downs. Assembled under an extremely tight timeline, the team struggled a bit out of the gate, but by the end of the season, they affirmed that they belong in the MLS. At the same time the team was developing, the front office recognized the need to build a strong brand.
4040 was hired as the agency of record to help the team promote soccer, the world's game, and through it inspire and unite the Twin Cities community. Our solution was to highlight the diversity and tell the stories of the cornerstone fans, the ones that were there from the very beginning.
- What We Did
- Brand Strategy
- Brand Book
- Brand Guidelines
- Creative Direction
- Seasonal Visual language
- Outdoor Advertising
- Social Media Templates
- Ticket Design
- Digital Advertising
- Mobile Vehicles
- Retail Design
- Environmental Graphics
