VSI
The Ultimate Choice for Ultimate Spine Solutions
The Ultimate Choice for Ultimate Spine Solutions
Virginia Spine Institute has the leader is spine care for over 30 years. As their competition grew, so did the competition and that competition all appeared to be very similar. As a result, the brand no longer stood out above the others.
Virginia Spine Institute needed to reclaim their differentiation and their leadership position. A brand revitalization was needed, and 4040 was the solution.
Our first task was to build a strategy and consistency around the name. Virginia Spine Institute had expanded their offerings into multiple areas of expertise and geographies which made the name confusing to their patients. The solution was to formalize their verbal shorthand, VSI, into their permanent brand name.
Spine restoration is a category that is rife with version of curving Spine as an identity. Our second task was to break out of that mold and create something that was bold, clean and very different in the category.
Our solution, is a design system that is about getting problems solved (the successful outcomes we provide our patients) and the benefits our patients experience as a result.
The logo becomes the sign for victory. It’s strong, confident, fresh – and full of energy. When used without the VSI name, the logo becomes an endorsement mark or signature of the victory the patients experience.
- What We Did
- Brand Strategy
- Brand Architecture
- Identity
- Brand Look and Feel
- Advertising
- Web Look and Feel
- Environmental Design
- Merchandise and Collateral
- Social and Digital Campaign
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