The 4040 team were invaluable partners when thinking through how best to communicate the concept to fans, how best to capture the level of excitement that esports events bring to fans, and how best to remain inviting to traditional sports fans who may not watch esports. We’re thrilled with the brand direction that was developed and are excited to debut it.
Zach Leonis, President of Media & New Enterprises.
Monumental Sports and Entertainment
HomeFix has experienced tremendous growth over the last several years and we realized our brand needed to reflect that growth and better capture what makes us unique. 4040 captured our essence with the "Built to Care” positioning and created an exciting new identity and look and feel that is going to differentiate us from our competitors. 4040 surpassed our expectations and stood out with their dedication to learning our business, identifying what differentiated us in the market, and what will eventually help us gain market share.
Adam Shampaine, CEO, HomeFix
4040 came to us during one of the largest transformations in the San Diego Symphony’s history. Rafael Payare, the young, dynamic, world-class conductor became our Music Director and we were about to open our new waterfront venue, the Rady Shell at Jacobs Park. We were transitioning from a regional Symphony to a world-class orchestra and destination. Our brand needed to reflect this change and 4040’s solution could not be more appropriate. 4040 has become a valuable partner as we continue to grow our brand into new venues and new programming.
Katy McDonald, Chief of Staff, San Diego Symphony