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7.17.08. What we're doing: Forty Forty's brand thinkers are unlocking new messaging and Olympics communication strategies for the Women's Professional Soccer league launching next April.

7.14.08. What they're saying: Forty Forty's program for Williams (Tulsa-based energy company) brand presence at the new BOK Center has been receiving rave reviews. BOK Center General Manager John Bolton said he's excited that the technology will "enhance the fan experience," and arena project director Bart Boatright said it's going to "blow fans away."

7.10.08. What they're saying: SIA awarded Silver and Bronze to Forty Forty for the 2008 Keen Hybrid Life national media campaign and the brand architecture and design systems for the new Gap Visa cards. The international competition included entries from over 25 countries.

6.30.08. What we're doing: Forty Forty was in San Diego with 18 NFL PLAYERS for the development of the media content of the soon to be launched integrated campaign "Football doesn't define me." A striking palette of still and broadcast imagery with a new authentic storytelling structure will support print, broadcast, online, viral and partner marketing initiatives.

6.15.08. What we're doing: Forty Forty provides the Minnesota Twins with brand and experience concepts for the new stadium in Minneapolis.

5.30.08. What we're saying: PUSH. Forty Forty believes strongly in Brand Push--the belief that the strongest brands and experiences, and the ones that resonate most with consumers, continuously strive to create new ways of delivering their core message, and to create new forms for that message to take. Our sports projects reflect that philosophy: always push the way in which a branded experience can enrich the emotional connection fans have to a venue, team and sponsor brand.

Forty Forty provides clients with an alternative approach to brand building. We help revitalize business and inspire new types of growth by taking brands into new places, partnerships and communication platforms. Innovative positioning, storytelling, and design are combined to transform brands in unexpected ways.

Scott Drummond has over 20 years of experience developing complex brand strategy assignments. At Forty Forty, Scott guides the strategic foundation for all projects. Recent highlights include the re-branding of Players Inc to NFL Players, brand strategy for Gap’s new partnership with Visa, and experience strategies for the Atlanta Braves and Turner
Field. Forty Forty’s current brand strategy assignments include new brand development
for Auberge Resorts and the Moana Restaurant Group, product line extension and brand architecture for Keen, and brand definition for startup’s Overland Equipment and Sellers Markets.
For Citizens Bank, Scott has directed strategy for the development of branding solutions for the bank's sponsorship and venue marketing programs, including Citizens Bank Park, home of the Philadelphia Phillies, Pepsi Arena, the RCA Dome, and Charter One Pavilion.
A graduate of California Polytechnic University, Drummond’s insights on branding have been featured in the San Francisco Chronicle, The New York Times, Communication Arts and Lou Dobb’s Money Line on CNN. Scott was recently elected to the Board of Directors of the California based League to Save Lake Tahoe.

John Trotter launched Forty Forty with over 15 years of using brand experience to connect brands to consumers. John believes strongly in creative that veers from convention as a means of telling a unique and compelling story. Highlights include brand programs for FedExField and the Washington Redskins, Nike, Lincoln and the US Open, Wrangler, adidas, Patagonia, Sony PlayStation, SGI and The Music Center of Los Angeles County.

Recently, John has created untraditional branding programs for a number of Citizens Bank new markets including brand experiences at Pepsi Arena, Charter One Pavilion in Chicago, and at the home of the Indianapolis Colts, the RCA Dome. His previous experience has included a creative director role at Nike in the anything is possible days of NikeTown creation and the Olympic experiences.

John is the partner in charge on Forty Forty's restaurant branding programs. This has
included creating new brands for Sellers Markets and Moana, the Auberge Restaurant
Group, as well as tackling reinventions for Pomodoro and Piatti.

John holds a BA in Political Science and Art from Occidental College in Los Angeles and
a BFA in Environmental Design from Art Center College of Design in Pasadena.