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In a sea of ice creams and frozen desserts created with way too many preservatives, unpronounceable artificial additives, high fructose corn syrup and dairy filled hormones, there is a noticeable lack of simple, healthy, and natural frozen dessert options. 4040 help create this new brand to fill this niche; an all-natural, certified organic, gluten-free and kosher frozen dessert. A dessert that tastes so good, yet is healthy. It is frozen goodness.

In launching the brand, we helped the founders create a brand with a personality and a niche which successfully lured additional investors. Our work included everything form naming, brand positioning, identity design to packaging. Sana had a limited release in stores in the Philadelphia area.

What We Did

  • Naming
  • Brand Strategy
  • Brand Positioning
  • Brand Story
  • Brand Book
  • Brand Identity
  • Packaging